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Amazon To Kill AI Program That Sent Shoppers Free Items Based on Prior Purchases

Amazon To Kill AI Program That Sent Shoppers Free Items Based on Prior Purchases

Amazon To Kill AI Program That Sent Shoppers Free Items Based on Prior Purchases

Amazon says it’ll close down a program that sends customers unfastened samples based totally on what it thinks they need to purchase. From a file: The program, which Amazon started trying out previous this yr, used machine-learning equipment to discern customers’ purchasing conduct, then despatched them unfastened product samples curated to their tastes. Samples incorporated pieces reminiscent of Maybelline mascara, Calvin Klein fragrance and Kind bars, amongst different issues. While Amazon likened it to the web site’s product advice equipment, this system raised privateness considerations amongst some customers who’ve grown more and more cautious of knowledge mining and centered promoting around the internet. Now, Amazon says it’s winding down this system. “Amazon is constantly testing and launching new offerings to innovate on behalf of customers,” an Amazon spokesperson informed CNBC. “At this time, we have decided to discontinue the sampling program in 2020.”

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