Apple’s and Microsoft’s 2019 Holiday Ads: Naughty Or Nice?
Long-time Slashdot reader theodp writes: In Apple’s 2019 vacation advert The Surprise (YouTube, 11.8M perspectives), the divulge on the finish is that two younger ladies idea to had been frittering away time on their iPads had been making an unforgettable, heartwarming tribute to their lately handed grandmother that brings tears to their grandpa’s eyes. “This is a master class in comfy reassurance commercialism,” writes Fast Company’s Jeff Beer. “It’s something we see all the time in advertising, where a product of convenience pitches itself as a problem-solver, simultaneously making you feel less guilty for needing it. Better meals. A cool, organized house. A clean house. Screen time. The emotional journey from haggard travel to family loss to inspirational kids, all set to the soundtrack from perhaps the most tear-inducing scene Pixar ever made? It’s a sentimental super weapon.”
And in Microsoft’s vacation spot Lucy & the Reindeer (YouTube, 66Ok perspectives), 6-year-old Lucy marches out of doors and makes use of her Mom’s Surface and Microsoft Translator to query Santa’s reindeer (“How do you guys fly? What does Santa do in the summer?”) after seeing how Microsoft’s Cloud answer enabled her Mom to near a large handle her Japanese shoppers with no need to know a phrase in their language.
So, do the Apple and Microsoft vacation commercials attraction on your sentimental or cynical aspect?