Low volume searches – Big market ? : ecommerce
So, we’ve got a topic that we by no means controlled to get our heads round. We have manged to rank #1 in our nation for the phrase “Canvas Prints” (this can be a translation, we paintings in a non-english talking nation), and we rank #1 or #2 for the majority different comparable key phrases. Our nation has a inhabitants of over 30 hundreds of thousands. One would suppose this could get a cheap quantity of site visitors.
Problem is, “canvas prints” does not get greater than 2.5k searches per 30 days, and different comparable key phrases do not even get previous the 500 mark. This ends up in about 250-300 natural visits according to day handiest. Obviously, now not a lot of site visitors in any respect.
We cannot enlarge to different international locations in the meanwhile.
Now, we all know the market is way larger than this, our conversion charges from natural visits and adwords seek community is just right. Conversion charges from google show community and social media campaigns are very dangerous regardless of how a lot we attempted and how much cash we installed.
I suppose, our factor is principally with site visitors that convert. Facebook, Instagram, snapchat, google show community, all of those were correctly examined and produced very deficient effects.
We know the canvas print market right here is large, we all know this as a result of we paintings with native retail outlets which are at all times busy promoting quite a few prints according to day. We have only a few and susceptible on-line competition, we simply cannot work out scale past this level.
I suppose, my query is truly, how will we scale at this level ?